I. Teaching Contents 教學內容

Module 4 Unit one

Welcome to unit and Reading: Advertisement

II. Design of Teaching Objectives 教學目標設計

1.Knowledge objectives 知識目標

素質培養：讓學生了解廣告的定義，廣告的種類--商業廣告和公益廣告，以及各種廣告的目的，向學生指明對待廣告應持有的態度。

語言知識：學習本課出現的新的語言點

主要詞匯： advertisement， original, nationwide, campaign, slogan, toothpaste, comment, complete etc

主要短語：fall for, commit suicide, be aware of, be used to, play tricks on etc

主要句型：A commercial advertisement is one which someone has paid for to promote a product or service.

2.Ability objective能力目標

Improve the students’ reading ability through reading activities.(通過閱讀活動提高學生的閱讀理解能力。)

3.Affective objectives 情感價值目標

通過學習廣告的相關內容，讓學生嘗試制作一個公益廣告，從而了解公益廣告的意義。

III． Teaching Important Points(教學重點)

1． 教學目標中的詞匯和句型。

2． 通過閱讀練習的處理提高學生的閱讀理解能力。

IV. Teaching Difficult Points(教學難點)

1. 學會并掌握閱讀說明類文章的閱讀技巧

2. 陳述對廣告的不同觀點及所支持的原因

V. Teaching Methods(教學方法)

1.Task-based method to make students interested in what they will learn.(任務型教學法)

2. Fast reading to get the general idea of the passage.(略讀法)

3. Careful reading to get some detailed information.(細讀法)

VI. Teaching Aids:(教學手段) 多媒體教學

VII. Teaching procedures (教學程序)

Step I Lead in

幻燈顯示 “What are these pictures used for?”

學生獨立思考后回答

目的：1. 了解學生對廣告的認識程度

2. 激發學生探究問題的興趣

Step II pre-reading

幻燈顯示 What’s the purpose of the two advertisements?

分別展示多幅公益廣告及商業廣告的圖片。

目的： 1. 學習了解生活中的一些廣告的類型。

2. 引入閱讀主題

Step III. While-reading

1. 接Step II 后，Teacher: How many types of advertisements

are there? What are they?

After students’ answering, teacher show them some pictures, and ask them what these advertisements are.

1.What is an advertisement?

2. Where are the advertisements most commonly found?

3. What is the difference between commercial advertisements and public service advertisements(PSAs) ?

要求學生跳讀并快速找到答案

2．細節閱讀---Listening ①Listen to paragraph 2 and finish Multiple choices

1) Which ad doesn’t really tell the truth according to the text? A

A. You are proud of your cooking, so shouldn’t you buy the very freshest food?

B. Yes to life, not to drugs.

C. Project Hope schooling every child.

D. Knowledge changes life.

2) The following statements are the similarities between the commercials and PSAs except that __D____.

A they all use persuasive language and exciting images.

B they are both main types of ads.

C they are most commonly found in newspapers and magazines, on billboards, the internet, radio and television.

D they all tell people the complete truth.

3) Which of the following words can not be used to describe the features of the commercial ads? D

A Persuasive B Creative C attractive D actual

要求學生聽完相關信息后，尋找相關信息

目的：訓練學生快速查讀細節、捕捉信息的能力。

3． 細節閱讀②

要求學生再次認真閱讀短文

檢查學生是否正確把握住文章的 關鍵信息

Types of ads Similarities differences Examples

Places found Methods used purposes validity

Commercial ads Billboards, newspapers, magazines, the Internet, radio, television Persuasive language, exciting images To promote a product or service They do not tell you the complete truth. ‘Bright-teeth fights bad breath!’ ‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’

PSAs To educate people about health, safety or any other issue which affects public welfare They are helpful and we can learn a lot by following the advice they give. ‘Yes to life, no to drugs’

‘Knowledge changes life’

‘Project Hope-schooling every child’

‘smoking is committing suicide slowly’

4.Read the third part and analyze the format of the third part

What is the subject of this part?

What information support this idea?

What is the conclusion?

要求學生按照Reading Strategy指導，從整體把握課文。

Advertisements are just like the third hand of a thief whose targets are your purses.

What’s your opinions about the ads in our life now?

Step IV Post-reading

要求學生小組合作，根據一小段視頻制作一份公益廣告，給學生提供一些具體的要求以降低難度。

Let’s take part in the design of a famous advertisement

Please use one or two sentences to promote the theme of the advertisement.

Try to make your sentences attractive, creative, and persuasive .

Conclusion: The ads play an important part in our daily life. They are necessary and helpful, but we should be smart about them.

Step V Homework

1 Finish the article on Page 95.

2 Read the article and list the difficult language points on your notebook.

教學反思

這堂課基本做到了把課堂讓給學生，讓學生在自主、合作、探究的氣氛中愉快度過，既順利完成教學任務，又促進其情感教育。教學中融入了素質教育，且使學生在趣味中學得了知識，這也是目前提倡的教育教學理念。

我感到多媒體教學用于英語閱讀教學有很多好處：首先，可以激發學生的學習興趣，直觀、生動的圖片、動畫使得學生更容易進入學習狀態，把學生從枯燥的課堂解放 ，有利于師生的互動， 能更好地實現教師的教學意圖。其次，多媒體課的容量大，因此，教師可以把原來花在板書的時間用于指導學生，或設計一些多樣的題型。

教學內容設計要符合本班學生的實際情況，難度適中，盡量滿足不同類型和不同層次學生的要求。在任務的設置中應充分考慮學生是否能夠完成。本堂課的細節理解部分難度合適，大多數學生都能順利完成。

我認為在教學中只有師生處于平等地位，學生的主體性才能得到發揮；只有使課堂交際化，師生才能融合在智力與情感的交際過程中，才能激起學生積極求知的學習欲望。

但是，我覺得這一節課還有一些缺憾。

一是多媒體教室的特點限制了”team work”（團隊活動）的開展，無法給予學生團隊意識的培養。以后要多與其他教師探討這個問題。

二是內容多，時間緊，沒有時間進一步收集學生的學習反饋，無法準確地評定教學效果。以后要給學生留出一點提問的時間，以便更好地把握教學結果。

三是詞匯應用的練習量仍然有點少，覆蓋面不夠。以后要注意課件設計的合理性。